Margin · No. 01 · Inaugural Edition
Sacramento, CA · 11.11.26
No. 01 ⟶ The inaugural edition

A PPC conference for marketers who get measured.

One day. One stage. Real attribution, real numbers, real talk from operators running paid media that has to pay for itself. No vendor pitches. No AI hype reels. No keynotes about the future of anything.

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§ 01 Manifesto

A conference for numbers, not narratives.

× What you won't hear

  • "Leveraging AI to unlock paradigm shifts."
  • Forty-slide vendor demos disguised as case studies.
  • Panels of six people who agree.
  • "The future of [anything]."
  • Influencer keynotes with no measurement attached.

+ What you will hear

  • Practitioners showing the actual stack.
  • Server-side tracking that ships.
  • Attribution models the CFO signs off on.
  • Case studies with the redactions inside the brackets.
  • The math behind every claim on stage.
§ 02 The day

One stage. Four chapters. In sequence.

No tracks. No parallel sessions. No choosing between rooms. The whole audience moves through the same arc together, because that's how a real argument gets built.

I.

Measurement

Morning · 09:15 — 10:45

Attribution, server-side tracking, identity, Meta CAPI, GA4, the data layer. The infrastructure that makes everything that follows defensible.

II.

Channels

Mid-morning · 11:00 — 12:30

Search, paid social, programmatic, retail media. Platform-specific tactics from people running the actual spend, not the people selling the tools.

III.

Operations

Afternoon · 13:30 — 15:00

Campaign management, account structure, optimization workflows, team design. How serious PPC programs are actually run inside a P&L.

IV.

Strategy

Late afternoon · 15:15 — 17:00

Executive view. Finance-and-marketing alignment. Board reporting. The conversations the CFO actually wants to be in.

§ 03 Agenda

Day at a glance.

11 November 2026 · Wednesday

08:00
Doors & coffee
09:00
Opening
09:15
Chapter — Measurement
I.
10:45
Coffee
11:00
Chapter — Channels
II.
12:30
Lunch — on-site, catered
13:30
Chapter — Operations
III.
15:00
Coffee
15:15
Chapter — Strategy
IV.
17:00
Closing
17:30
Reception — bar & networking
20:00
Close

Full session-level agenda, with speakers and titles, published as the lineup is confirmed.

§ 04 Speakers

Speakers announced rolling.

If you speak at Margin, you bring numbers, not narratives.

No vendor pitches. No retreads of last year's deck. No slides that read "the future of." Show the stack. Show the math. Show the case studies your CFO would let you keep on the record.

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§ 05 Tickets

One day. One ticket.

Early Bird Limited
TBA

First release. Capped at 50 seats. Sign up below to be notified the moment bookings open.

Standard
TBA

General admission. Full day, lunch, reception. No catches, no tiered upgrades on the day.

Team of Four+
TBA

Group rate for teams attending together. Built for in-house performance teams and agency leadership groups.

Notify me when tickets open Sponsorship inquiries
§ 06 Practicalities

Everything else.

Where
Sacramento, California. Venue announced with the speaker lineup. Walking distance to hotels and public transit.
Format
One day. One stage. Four chapters in sequence. Sessions are 30 minutes plus Q&A. No keynotes longer than 25 minutes. No panels with more than three speakers. The room moves through the day together.
Who should attend
In-house performance marketers. PPC agency operators. Marketing leaders who get measured on outcomes. CFOs and VPs who sign off on paid media spend. Not for the casually curious — this is built for people running the work.
Refunds & transfers
Full refund through 11 October 2026. Transfers to a colleague allowed at any time before the event.
Code of conduct
Margin operates under a published code of conduct, posted in full with the speaker lineup. Short version: respectful conversation, no harassment, no recording without consent.
Sponsorship
A small number of sponsor slots are available. Strictly limited to vendors whose product is genuinely relevant to operators in the room — no booth-and-spam arrangements. sponsors@marginppc.com
Press
Trade media credentials available on request. press@marginppc.com
§ 07 Presented by

Margin No. 01 is hosted and presented by

Two Trees PPC — your CFO's favorite marketing agency.

Visit twotreesppc.com