A PPC conference for marketers who get measured.
One day. One stage. Real attribution, real numbers, real talk from operators running paid media that has to pay for itself. No vendor pitches. No AI hype reels. No keynotes about the future of anything.
A conference for numbers, not narratives.
× What you won't hear
- "Leveraging AI to unlock paradigm shifts."
- Forty-slide vendor demos disguised as case studies.
- Marketing influencers who haven't bought a click in three years.
- "The future of [anything]."
- Keynotes with no measurement attached.
+ What you will hear
- Practitioners showing the actual stack.
- Server-side tracking that ships.
- Attribution models the CFO signs off on.
- Case studies with the redactions inside the brackets.
- The math behind every claim on stage.
One stage. Four chapters. In sequence.
No tracks. No parallel sessions. No choosing between rooms. The whole audience moves through the same arc together, because that's how a real argument gets built.
Measurement
Attribution, server-side tracking, identity, Meta CAPI, GA4, the data layer. The infrastructure that makes everything that follows defensible.
Channels
Search, paid social, programmatic, retail media. Platform-specific tactics from people running the actual spend, not the people selling the tools.
Operations
Campaign management, account structure, optimization workflows, team design. How serious PPC programs are actually run inside a P&L.
Strategy
Executive view. Finance-and-marketing alignment. Board reporting. The conversations the CFO actually wants to be in.
Day at a glance.
11 November 2026 · Wednesday
Full session-level agenda, with speakers and titles, published as the lineup is confirmed.
Speakers announced rolling.
If you speak at Margin, you bring numbers, not narratives.
One day. One ticket.
First release. Capped at 50 seats. Best price you'll see — book early before it's gone.
General admission. Full day, lunch, courtyard reception. No catches, no tiered upgrades on the day.
Group rate for teams of four or more attending together. Built for in-house performance teams and agency leadership groups.
Everything else.
- Venue
- The Auditorium at CLARA · 2420 N Street, Sacramento, CA 95816. Midtown landmark in a former 1920s convent, walking distance to hotels and public transit. The reception is held in the courtyard following the closing session.
- Format
- One day. One stage. Four chapters in sequence. Sessions are 30 minutes plus Q&A. No keynote longer than 25 minutes. The room moves through the day together.
- Who should attend
- In-house performance marketers. PPC agency operators. Marketing leaders who get measured on outcomes. CFOs and VPs who sign off on paid media spend. Not for the casually curious — this is built for people running the work.
- Code of conduct
- Margin operates under a published code of conduct, posted in full with the speaker lineup. Short version: respectful conversation, no harassment, no recording without consent.
- Sponsorship
- A small number of sponsor slots are available. Strictly limited to vendors whose product is genuinely relevant to operators in the room — no booth-and-spam arrangements. Sponsorship inquiries.
- Press
- Trade media credentials available on request. press@marginppc.com
Margin No. 01 is hosted and presented by